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APSP's InDepth
Making today's consumer tomorrow's customer through this exclusive offer from APSP
Partner with InDepth & get access to research that's
meaningful to YOUR company and YOUR business.
Order Now!
What is InDepth?
In preparation for the 2012 APSP Industry Summit, August 14-15 in Chicago, APSP has partnered with The Harrison Group to help members understand how the affluent and wealthy live and shop.
Through InDepth, you will have access to The Harrison Group's "Annual Survey of Affluence and Wealth in America." You will also benefit from several large proprietary studies of our industry's target consumer commissioned by the APSP Manufacturer's Council. All of this information will help you stay ahead of your competitiors and learn who might be luring discretionary dollars away from your company and industry!
InDepth is not a subscription. It is a one-time offer reserved for APSP member companies only.
APSP's InDepth Package
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Here's what you get with APSP's InDepth Package--$5,000
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- The results of The Harrison Group's 2011 and 2012 General Population Studies featuring industry-specific questions.
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- Invitation to an eye-opening webinar hosted by The Harrison Group in November 2011 on the results of a large, quantitative research study conducted in September-October 2011 of 2,500 statistically selected pool, spa and hot tub prospects and owners; package includes presentation highlights and a comprehensive report of all findings. (Two separate webinars likely—pool/spa and portable hot tub.)
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- Access to web links for six focus groups on in-ground pools conducted in July-August 2011.
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- Invitation to meet with The Harrison Group in person April, 2012 in Chicago to review the 1st quarter Wealth Survey and be brought into the loop on the "refresh" quantitative study for May-June 2012
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- Access to The Harrison' Group's groundbreaking Wealth Survey, with industry-specific questions. Quarterly reports-3rd quarter 2011 through quarter 2012—will be made available.
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- Detailed report of all findings by The Harrison Group, just after the August 2012 APSP Industry Summit in Chicago.
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- An update of the 2008 quantitative study on portable hot tub conducted by Harrison--allowing for a detailed "compare and contrast" analysis of key factors such as purchase motivators, buyer intent, category use, and market size.
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Order Form
Get InDepth and join other top consumer brands like Coca-Cola, Microsoft, Motorola, American Express, McDonald's, Yamaha, Louis Vuitton, Neiman Marcus, and Four Seasons, who have used Harrison Group to make smarter business decisions.
Click here to download the order form.
3 Ways to Order:
- Fax the order form to APSP Member Services at 703.549.0493
- E-mail the order form to APSP Member Services
- Send the completed order form with payment included to: The Association of Pool & Spa Professionals, 2111 Eisenhower Ave, Ste. 500, Alexandria, VA 22314
Join APSP
InDepth is available exclusively to APSP members. To become a member so that you can take advantage of this exclusive offer, join here.
For more information about membership, e-mail Corey Ruple, APSP's Member Services Manager, or call 703.838.0083 ext. 153.
Questions about InDepth?
For more information, e-mail Lauren Stack or call 216.470.1154.
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