Water Safety Month - The Association of Pool and Spa Professionals

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May is National Water Safety Month!

APSP, the National Recreation and Park Association (NRPA), World Waterpark Association (WWA), and the American Red Cross have joined together to sponsor National Water Safety Month.

Get Involved!

Plan an Event
Distribute safety materials to customers
Display signs and posters
Talk to a class at your local school (see guidelines below)
Get your local TV or radio station to play our new Olympic Gold Medal swimmer Public Service Announcements
Put an ad in your local newspaper
More ideas at nationalwatersafetymonth.com

Are you planning a water safety event? Share your ideas on the National Water Safety Month blog here.

Free resources for your National Water Safety Month celebration

Safety Month Logo
Use the logo in your local ads, on signs, brochures, promo items, wherever you use it to promote the APSP commitment to safety.

Black & white logo
Two-color logo
Four-color logo

Event Planning Guides

Proclamation
A proclamation was sent to the governor of each state by the association in 2009. You can use this template to send to local officials, your mayor, etc.

Customer Invitation
Here’s a template you can use to let your customers know about the importance of pool and spa safety and to invite them to your store to learn more.

Media Guide
Developed by the CDC, this simple, very helpful guide will help you increase media coverage for your events.

Artwork for Signs/Posters
Here you’ll find the artwork for a window sign or a poster for your retail outlet. Just send it to your local quick-print shop. An 11 x 17 sign should cost just a few dollars.

Boy Super Hero (lo rez)

Girl Super Hero (lo-rez)

Sun Safety (lo-rez)

Newspaper Ads
Here are a few different size ads that can run in your local paper. Add your own logo and an invitation to consumers to come in and learn about safety. Many newspapers will donate the ad space as a public service.

Newspaper ad 1
Newspaper ad 2

Radio Scripts
Download 20-second, 30-second, and 60-second scripts for your local radio station. As with the newspaper ads, this is a public service announcement and many radio stations will be happy to join with you to save lives.

Sample Press Release
Use this to get publicity for your event. Be sure to send a copy to APSP so we can let others know about all the exciting happenings during National Water Safety Month.

School Lesson Plan Guide
1. Learn how to approach your local school (or your child’s class) with an offer to teach the children about water safety.

2. Use the step by step lesson plan with the class

3. Distribute the activity sheet so children can learn more about water safety

Low-cost resources for your National Water Safety Month celebration

Plan now, order early! Show your customers and your community you care about their safety.

Low Cost Consumer Safety Giveaways

Fun Items

"I'm a Safe Swimmer" wristband.

Children wear these wristbands when swimming to remind them to follow safety rules.

COST: 100 wristbands/$50

wristband

Click for order form

“Pool Patrol” VISOR

When an adult wears this, he/she is responsible for supervision of swimmers, without distractions, for specified amount of time. Visor is then passed on to next responsible adult.

COST: 100 visors/$100

visor

Click for order form

Brochures

Click on a title to download a preview.

Be Safety Aware

Full-color, consumer-friendly booklet covering all aspects of water safety.

COST of Be Safety Aware:

100 copies/ $45

500 copies/ $205

Be safety aware for MyAPSP

Click for order form

Plan Your Dive, Steer Up

We want you to get the most pleasure from diving, whether as a participant or as a spectator. As with all sports, it’s important to follow rules to avoid serious injuries.

This booklet includes basic rules for safe diving.

100 copies/ $20

500 copies/ $90

Plan Your Dive, Steer Up

Click for order form

The Sensible Way to Enjoy Your Inground Pool

Contains information on general safe use, operation, and maintenance of your pool (not intended to cover all aspects). Refer to specific manufacturer’s instructions for more details on installation, use, maintenance, and pool safety for your product.

COST of The Sensible Way…

100 copies/ $45

500 copies/ $205

Click for order form

Entrapment Avoidance Guidelines for Consumers

Educate your current and prospective customers on how to avoid entrapment in their pools, spas, and hot tubs with this new consumer brochure. Help customers understand need for proper drain covers and devices that give additional protection.

COST of three brochures above, per brochure are:

100 copies/ $20

500 copies/ $90

Click for order form

Public Service Announcements

Olympic Gold Medal Winners!

Olympic Gold Medalists, Janet Evans, Mark Spitz, Jason Lezak and Amanda Beard recorded 30-second water safe messages for both radio and TV. Send a disk to your local media and/or play then in your retail store or business office.

COST: FREE (pay only shipping and handling: $8)

National Water Safety Month Package: Extra Savings!

Distributing APSP consumer-safety resources is the best way to demonstrate your commitment to the safe enjoyment of pools, spas, and hot tubs. Become the consumer-safety expert in your area. Distribute these safety resources to all of your customers!
Package Includes: