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The Business Growth Series
One-hour webinars that will change the way you do business.
Join us for this seven-event webinar series designed for Pool/Spa/Hot Tub Industry Professionals who are determined to survive the current economy, and come out the other end well-positioned for enduring success!
Attend just one — or attend all seven — it’s your choice. Each webinar is just $29.95/members or $49.95/non-members. Invest in yourself and your business when you join these recognized experts for an hour of lively instruction!
Simply click on the title to add a webinar to your shopping cart.
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Sawka
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Information to Action: Using Competitive Intelligence for Competitive Advantage
No, this isn’t spy-vs-spy! But knowing how to transform existing information into actionable competitive intelligence that can help you outsmart and outmaneuver your competition is one way to stay afloat in a troubled economy. Ken Sawka, a leading authority on competitive intelligence, will discuss how to mine intelligence from available information sources, the importance of analysis and trend-spotting, and the unique early warning capabilities that come with an organized focus on competitive intelligence.
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Abbott
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Marketing and Advertising Secrets for Pool Builders…and Other Pool/Spa Industry Professionals
Stop wasting money on marketing and advertising that just isn’t working! Brett Abbott, marketing strategist for pool companies in the US and Canada, will provide you with invaluable tips and techniques so you can walk away with proven, tested methods to generate more leads and close more sales. Never make a marketing mistake again after you spend an hour learning the secrets to marketing and advertising success. Don’t let your competitors be the only ones who know the secrets!
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Forte
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Fire Up Your Employees and Smoke Your Competition!
Get your employees to the "zone" and they’ll give their best - and drive results for your company. Haven’t found the “zone” yet? Jay Forte, President of Humanetrics, will give you the tools to create a powerful workplace culture that invites and keeps the best employees, as well as techniques to assess talents to put employees in the right role for them to reach their “zone” of best performance. You know the potential is there for peak results – take it over the top now!
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Getzoff
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Eight Steps to Litigate-Proof Your Business
Sign up now and spend an hour with APSP outside counsel and expert on pool industry legal issues, Steve Getzoff, as he briefs you on the steps you can take today to reduce your risk of facing costly litigation from injury claims, or from dissatisfied customers or vendors. He’ll cover contracts and warranties, getting the right language in your agreements, and the proper use of email in your business. You can’t afford to miss this!
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Manilla
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Reinvent My Business - Is Renovation the Answer?
Are you looking for new ways to keep your business thriving during this economic downturn? Jack Manilla, a successful pool business owner, will share his “safari experiences” into new territory, as he reinvented his business. Turning a routine repair into a major renovation started him down a new path he’ll share with you as he alsoidentifies the key planning steps you can employ to change a current business focus to new market opportunities. Leveraging a new business in a challenging economy is not impossible!
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Richardson
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Who Says People Aren’t Buying? The Secrets to Winning Sales in Today’s Economy
Eric Richardson, President of Growth Development Associates, has worked with everyone from corporate giants to small pool and spa companies to develop marketing strategies that produce sales results. Buyers are still out there, but you’ll need a plan that’s better than your competitors to find them and sell them, if you want to survive the current economic challenges. Get the tools you need to create that plan – and start seeing results!
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Bremen
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Satisfied Customers Are Not Enough!
Are your customers truly satisfied with your service? Would they leave your business for “greener pastures” at the first sign of dissatisfaction? Even worse, would you even know why they left you? Ellen Bremen has the communication know-how and the customer service expertise to show you how to assess the need for change, based on a fresh snapshot of your overall service. She’ll help you create a vision statement for your customer service, and show you how to take a step-by-step approach to ensure buy-in of your new customer service methods.
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