HotTubLiving

Aqua Magazine: “It’s In Your Head—Alter Your Approach to Lift Sluggish Hot Tub Sales”
A recent article in the January 2008 edition of Aqua Magazine addresses the rising concern over diminishing hot tub sales across the country. Although it’s a common perception that the decline in the housing industry is the culprit, there are many ways to approach the situation to lift hot tub sales immensely. The article gives advice on altering one’s approach to raise hot tub sales, and indicates the need for a national hot tub campaign, referencing the Hot Tub Industry Growth Initiative of the APSP Hot Tub Council. To view the entire article, click HERE

Feel Good for Life
Since launching in 2001, HotTubLiving.com has served as the authoritative voice of the hot tub industry. The site provides an unbiased, information-rich resource for the hot tub consumer and is the hub of the APSP Hot Tub Council’s consumer promotion campaign.

With user-friendly navigation and information, HotTubLiving keeps pace with the changing dynamics of the industry, while focusing on the needs of the consumer.

Hot Tub Living features a benefits-driven message, “Feel Good for Life,” that focuses on three beneficial categories of hot tub use: wellness, connection, and experience. The site is interactive and simple to navigate, allowing consumers to easily find the exact reasons why a hot tub is relevant to them. Along with these benefits, consumers can find information about maintenance and safety.

The site also includes a hot tub dealer locater, which links consumers to dealers and service professionals like you.